The Marketing Factbook provides you with unbiased research, analysis, hard data, know-how and consulting services in the whole range of marketing disciplines including the Customer Experience, Customer Loyalty, Knowing The Customer, Marketing Know-How, Marketing Technologies, and more...

The Business Factbooks Series

Our renowned Business Factbook series (available in printed or Kindle format from Amazon, worldwide) provides a true goldmine of easily adaptable and up-to-date marketing strategies, walk-throughs, trends, technologies, research, suppliers and partners, plus all the supporting arguments you need to build a solid customer-centric marketing strategy: All the know-how, strategies and ideas you need to grow your business dramatically and get it right, first time, every time.

The Marketing Factbook

Marketing Strategies and Know-How to Win Customers and Boost Profits

The Marketing Factbook walks you step-by-step through all the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

It's the report no marketer can afford to be without. This comprehensive and practical guide to marketing hands you 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. It gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

This unique reference guide also highlights all the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Click here to get your copy from Amazon today!

The Customer Experience Factbook

How to build the best possible Customer Experience and increase Customer Satisfaction, Retention, Loyalty and Advocacy

While most marketers could list maybe a dozen key points for improving their brand's Customer Experience, the researchers and writers at The Marketing Factbook have identified FORTY main 'CX Keys' which will help you drive your customers to new levels of delight, loyalty, advocacy and profitability.

The areas in which customers have direct contact with your organization are perhaps the most obvious places in which CX improvements can be made, and this report addresses all 24 of these 'Direct CX Keys', applicable to offline and online businesses alike.

At the same time there are many other areas that indirectly affect CX (such as the supply chain, policies and processes) in which every business can make simple but far-reaching improvements. This report guides you through the problems and solutions for all 16 of these 'Indirect CX Keys', many of which are often forgotten or under-played even in the best CX strategies.

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business model.

This is no average 'state of play' report; This is the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy. With this book, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, technologies, research, suppliers and partners, plus all the supporting arguments you need to build a solid CX strategy: All the know-how, strategies and ideas you need to get CX right, first time, every time.

Click here to get your copy from Amazon today!

Easy Ways To Make Marketing Pay

The marketing playbook to keep your business at the top of every customer's mind and wallet

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline. This complete report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

This unique reference guide also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

In this 120+ page comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

This is no average 'state of play' report; This is the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy. For less than the price of a restaurant meal, you'll have access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Click here to get your copy from Amazon today!

The Marketing Operations Playbook

Super-charge your marketing strategy to increase profit

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

The Marketing Operations Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is the marketing book you can't afford to be without.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

This comprehensive and practical guide to the latest ideas in marketing operations hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Operations Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Click here to get your copy from Amazon today!

The Customer-Focused Marketing Playbook

Turn Every Customer into a Loyal Super-Spreader

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand.

It's better than free advertising ... once you start the ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Click here to get your copy from Amazon today!

We are the experts on the Customer Experience

Our Customer Experience experts examine the fast-changing field of CX, bringing you up-to-the-minute knowledge of the latest techniques and technologies, as well as the hard facts, figures and research needed to make the right decisions at the right times. Plenty of research over several decades has that customers who have a negative experience with your brand will not only leave but also do their best to take all their friends and family with them. In such a competitive environment, no brand can afford to ignore CX or the obvious impact it has on customers: get it wrong and they'll leave, but get it right and they'll multiply.

We are the experts on Customer Loyalty

Our Customer Loyalty experts monitor and research all the latest news, research, developments, trends and forecasts affecting the customer loyalty landscape worldwide, offering you in-depth knowledge, know-how and ideas to help develop new and existing loyalty strategies, customer retention programs, and customer profitability initiatives. Should you launch a loyalty card, or a mobile loyalty app, or both, or neither? What level of reward will truly motivate your customers, and is it financially sustainable? In which sectors and businesses have customer rewards worked and in which have they failed horribly? We provide all the facts and figures you'll need to answer these and many other business-critical questions.

We are the experts on Knowing Your Customers

Our team of 'Knowing The Customer' experts and contributors cover all the latest studies, research, segmentation techniques, and developments in customer psychology you'll need to really get to know your customers properly. Just like the 'Mom and Pop' stores of days gone by, modern businesses need to know not only who their customers are, but what they're expecting - or hoping for - from their relationship with each brand, and that journey can only start by understanding the customer. Find out all about the latest ways to 'think like a customer' and learn about the technologies, touch points and techniques you'll need to build meaningful relationships with each and every customer.

We are the experts on practical Marketing Know-How

Our Marketing Know-How team brings together all the latest market research, consumer studies, marketing know-how, hard data, and facts and figures from around the world. Whether it's understanding the most effective best practices, the mistakes that competitors have made, the impact of new technologies, what your customers will be thinking about next, or where your market is headed in the near future, we've produced stacks of research, innovative ideas, practical how-to guides and expert analysis, spanning every industry and region.

We are the experts on Marketing Technology

Our Marketing Technology experts cover all the latest and most important developments around the world, highlighting technologies that have the potential to help you develop and grow your business more rapidly and profitably, and exploring up-and-coming technologies that will be useful to keep an eye on in the near future. We provide all the hard data, technical specifications and dependable research you need to make business critical decisions about the technologies you'll want to get involved with, and how best to allocate that precious 'Tech CapEx' budget.

About Us

We provide unbiased research, analysis, hard data, know-how and consulting services in the whole range of marketing disciplines including the Customer Experience, Customer Loyalty, Knowing The Customer, Marketing Know-How, Marketing Technologies, and more.

Our lead author and Editor-In-Chief, Peter Clark, is a globally respected marketing veteran, thought-leader, conference speaker, editor, and published author. He was the co-founder and Editor of The Wise Marketer from 2001 to 2016, where he also researched and co-wrote the seminal Loyalty Guide and Marketing Guide series of business reports which are used daily by more than 2,000 major companies worldwide. He has provided additional content, insights and guidance for a number of leading marketing agencies' newsletters, and has consulted on numerous marketing campaigns in the travel, retail and leisure industries.

We also offer strategic-level consultancy covering all aspects of best customer marketing, customer segmentation, marketing best practices, customer retention, customer loyalty, and the customer experience (CX).

Visit us online at www.MarketingFactbook.com