The Wise Marketer

www.thewisemarketer.com

(launched Q4, 2001)

The Wise Marketer provides daily news and information about customer retention and loyalty marketing. It's a membership-based site, operating both a membership list and a separate e-mailing list. The site has a CRM system implemented, enabling its operators to relate to members on an individual basis rather than treating all members the same. The membership data can also be used (where members don't mind) as a sales prospect list for future loyalty-related products and services.

The Loyalty Guide

www.theloyaltyguide.com

(launched Q2, 2004)

Produced and managed for The Wise Marketer, this full e-commerce and product ownership-based web site provides information about The Loyalty Guide (a huge, global customer loyalty marketing research report), and the e-commerce engine and card payment systems needed to accept orders online. The site's second aspect is the report's 'Content Update' service and interactive business models and formulae that report buyers can use to model and test their own loyalty concepts.

Using RFID

www.usingrfid.com

(launched Q3, 2003)

Using RFID provides daily news and information about RFID (radio frequency identification) technologies, including product tags, contactless smart cards, bio-chipping, applications, users, suppliers, and developments. It's a membership-based site, operating both a membership list and a separate e-mailing list. The site has a CRM system implemented, enabling its operators to relate to members on an individual basis rather than treating all members the same. The membership data can also be used (where members don't mind) as a sales prospect list for future RFID-related products and services.

Brian Woolf
(Retail Strategy Center)

www.brianwoolf.com

(launched Q3, 2001)

Brian Woolf is a global consultant in customer loyalty marketing. His site is being used to share ideas and information about customer loyalty marketing with marketers who are interested in taking their loyalty marketing to a higher level.

Toastmasters Central

www.toastmasterscentral.org

(launched Q3, 2003)

Toastmasters Central is an information resources web site for members of the world-wide Toastmasters club, with a strong focus on the dissemination of club-related information. Although it is an unofficial club site (not associated with the Toastmasters International organisation), the site attracts a large number of users because it serves the needs and activities of this popular club. Toastmasters is an open society which provides its members with the opportunity to practice public speaking and improve their ability to communicate.

CRM International Consortium

www.crmic.com

(launched Q1, 2003)

The CRM International Consortium (CRMIC) is an affiliation of independent CRM and customer loyalty practitioners from all around the world, providing consultancy and solutions for customer loyalty and business growth. The consortium's web site demonstrates members' abilities and experience to potential clients. The site also provides CRMIC's members with a 'closed community' in which they may safely share information and ideas, and communicate freely with each other. To provide 'freshness' and additional interest, a syndicated customer loyalty news feed is also fed in from The Wise Marketer.

Adoption Tracker

www.adoptiontracker.com

(launched Q2, 2002)

The Adoption Tracker web site provides an online database-driven resource for those seeking their natural parents, and for parents seeking children they gave up for adoption in the past. It's a community membership site which aims to unite separated people, and to provide a pre-qualified potential subscriber base for Genetica Magazine, which aims to launch in early 2003. Strong national media interest in the UK is being used to bring relevant people to the site.

Sibling Tracker

www.siblingtracker.com

(closed Q4, 2005)

The Sibling Tracker service, although closed online, provides a database-driven resource for those seeking lost brothers and/or sisters, whether it's through adoption, relocation or any other means of separation. For three years (Q4 2002 to Q4 2005) the web site provided a community membership-based service, and provided a pre-qualified subscriber base for s periodical publication (to be launched soon). A thorough search engine, forum and bulletin-board marketing strategy was used to bring visitors to the site.

Crewkerne Post Office

www.crewkernepostoffice.co.uk

(launched Q2, 2002)

Crewkerne Post Office, in the heart of rural South Somerset, England, wanted to increase its local profile. With a large number of local young families, most of which have internet access, the web site lets them know what they can get at the Post Office, how to contact the staff, and how to find it in the town. Since its launch, the site has proved popular with the locals and has also attracted new visitors and business from beyond the office's usual catchment area.

Pyramus & Thisbe

www.partywalls.org.uk

(contracted Q1, 2003)

In the case of the Pyramus & Thisbe Club, a professional association for architects, engineers, surveyors and lawyers involved in the building of 'party wall' structures, 49th.NET was sub-contracted (by the site's Somerset-based web hosting provider, Just Space Ltd) to build a search and maintenance facility for the club's existing web site. The main site was built and is ably maintained by London-based Website Management Services.

Crystal Database

www.crystaldatabase.com

(launched Q3, 2006)

The Crystal Database project supplies scientific and folklore information, book reviews, links, and contacts about crystals and gemstones. The site evolved from its earlier community-based form, which operated under the name 'Serious Crystals'. Apart from its pay-per-click advertising revenue stream, its Amazon book sale system adds an extra source of funding. Today, the owner operates the site for free, although a community-based membership system may be reintroduced on a paid-for basis later.

Box-o-News

www.boxonews.com

(launched Q2, 2006)

This news web site was created to provide free and unbiased news and research data for a number of industry sectors, excluding all mention of politics, wars, and crime. The site's funding is provided exclusively by Google's AdSense content-relevant advertising displayed on each page.